Monday 23 November 2009

One-third of my life infront of a screen???

Adults are exposed to an average of 8.5 hours per day in front of screens.  And we are not just talking telly here.  Or your computer screen.  We are talking both the screens and others - such as your mobile phones, GPS, Nintendos.....

In a interesting survey (published in March 2009), a leading media research group shadowed 350 subjects, collecting over 952 days of behavioural study.  Interestingly, the behaviour is identical for almost any age group (which proves why kids watch 15+ programme and parents watch cartoons!).  When subjects were asked to recall their behaviours, people underestimated the amount of time they spent by substantial amount (25%).

That's a whopping one-third of my life!  Hmm!  Set me wondering!

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