In a interesting survey (published in March 2009), a leading media research group shadowed 350 subjects, collecting over 952 days of behavioural study. Interestingly, the behaviour is identical for almost any age group (which proves why kids watch 15+ programme and parents watch cartoons!). When subjects were asked to recall their behaviours, people underestimated the amount of time they spent by substantial amount (25%).That's a whopping one-third of my life! Hmm! Set me wondering!
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